Robbins/Judge presents current, relevant research in a clear, reader-friendly writing style. Globally accepted and written by one of the most foremost authors in the field, this is a necessary read for all managers, human resource workers, and anyone needing to understand and improve their people skills.

Robbins/Judge presents current, relevant research in a clear, reader-friendly writing style. Globally accepted and written by one of the most foremost authors in the field, this is a necessary read for all managers, human resource workers, and anyone needing to understand and improve their people skills.

Steven L. McShane is Professor of Management in the Graduate School of Management at the University of Western Australia (UWA). Steve has also taught in the business facilities at Simon Fraser University and Queen's University in Canada. He is a past president of the Administrative Sciences Association of Canada. Steve earned his Ph.D. from Michigan State University, a Master o...(展开全部)

http://www.mhhe.com/mcshaneESS2e Organizational Behavior [Essentials] 2e offers the same quality of contemporary knowledge, excellent readability, and classroom support that has made the hardback book by the same author team one of the best-selling OB books around the world - but in a smaller package. It applies four fundamental principles: linking theory with reality, organiza...(展开全部)

迈克尔·所罗门 美国奥本大学人类科学学院消费者研究系教授，曾任新泽西州Rutgers大学商学院营销系主任，拥有北卡罗来纳大学社会心理学博士学位。曾获美国国家“富尔布赖特讲座教授奖”。他是行为科学/时尚类文献方面论文被引用最广的前15位学者之一，也是广告和营销沟通领域最多产的10位研究者之一。 Current Professor of Consumer Behaviour at The University of Manchester, U.K. Professor of Marketing and Director, Center for Consumer Research at Saint Joseph's University Director at Mind/Share, Inc. Author at Pearson Education (Pr...(展开全部)

This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in ...(展开全部)

In this new edition of his critically acclaimed book, Jon Elster examines the nature of social behavior, proposing choice as the central concept of the social sciences. Extensively revised throughout, the book offers an overview of key explanatory mechanisms, drawing on many case studies and experiments to explore the nature of explanation in the social sciences; an analysis of...(展开全部)

In this new edition of his critically acclaimed book, Jon Elster examines the nature of social behavior, proposing choice as the central concept of the social sciences. Extensively revised throughout, the book offers an overview of key explanatory mechanisms, drawing on many case studies and experiments to explore the nature of explanation in the social sciences; an analysis of...(展开全部)